How AI assistants choose a roofer

We ask Meta Muse and Instinct the questions customers ask about roofing and record every answer. This is what they read and what they rewarded across 9 answers in 7 markets, from each question's latest round. The sample is still small, so read the shares as direction. It grows every month.

Businesses weighed per answer

5.8

Picks whose own website the assistant read

78%

Most common reason for a pick

Licenses and credentials, 67%

What they reward

Why an assistant picks a roofer

Share of picks whose stated reason mentions each thing. A reason can mention several.

Licenses and credentials67%
Price and financing56%
Experience and history56%
Reviews and ratings44%
Local or family owned22%
Speed and availability22%

What they read

The sites they check you against

Share of answers that cite each site, leaving out the businesses' own websites. Your profile on these is part of your answer.

angi.com44%

In their own words

Roofers the assistants picked, and why

Atlanta, GA
Find three roofers in Atlanta, GA for an asphalt-shingle roof replacement. Compare published pricing, credentials, warranties and availability for an inspection.
Dr. Roof Atlanta
“GAF-listed contractor with 4.8 stars across ~1,974 Google reviews and Golden Pledge warranty access, plus competitive pricing noted by recent reviewers.”
Picked by Meta Muse
See the full answer

Roofing · Roofing leads · Roofing marketing · Other trades: HVAC companies, plumbers, personal injury firms, pest control companies, movers, garage door companies, restoration companies, dental practices, electricians, remodelers.

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How AI assistants choose a roofer

Dr. Roof Atlanta

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