The September 2026 Picks Index is live. See who Grok, Meta Muse, Instinct and Fo named across 83 cities and 21 trades.
picked by agents

The Picks Index · Instinct

How Instinct picks local businesses

We ask Instinct the questions customers ask about local businesses and record every answer. This is what it read and what it rewarded across 357 answers in 106 markets, from each question's latest round.

Businesses it weighs per answer
5.9
Picks whose own website it read
93%
Its most common reason for a pick
Price and financing, 65%

What it rewards

The reasons Instinct gives for a pick

Share of its picks whose stated reason mentions each thing. A reason can mention several.

  • Price and financing65%
  • Speed and availability56%
  • Licenses and credentials51%
  • Reviews and ratings29%
  • Experience and history27%
  • Local or family owned10%
  • Specific service match9%

What it reads

The sites Instinct leans on

Share of its answers that cite each site, leaving out the businesses’ own websites. These are the directories, reviews and records it checks you against.

  • angi.com10%
  • bbb.org9%
  • bestpickreports.com8%
  • hvacservice.io4%
  • prosgrade.com3%
  • vouchedpros.com3%
  • plumber-cost.com2%
  • birdeye.com2%

In its own words

Businesses Instinct picked, and why

Asked about ac and heating repair (238), plumbing (50), garage door repair (10), moving (8), water damage restoration (8), full-mouth implants and cosmetic dental (7), senior living and memory care (6), cosmetic surgery (4) and 13 more. Compare with Grok Bot and Meta Muse, or see every answer in the Picks Index.

Want to know why they pass on you?

We run the questions your customers ask against your business every month and show you what the assistants saw.

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