97%
of the businesses AI assistants picked were named from their own site
Picked by Agents probe, 96 picks across 16 local categories in Dallas and Phoenix, September 2026
32%
of local business sites show a price
Picked by Agents live sample, 236 sites in Dallas and Phoenix, September 2026
25%
of local business sites let a customer book online
Picked by Agents live sample, 236 sites in Dallas and Phoenix, September 2026
What each of us actually does
Scrunch's Starter plan is $300 a month month to month, or $250 a month billed annually, with 3 users, 350 custom prompts, 1,000 industry prompts, 3 personas and 5 page audits. Growth is $500, or $417 annually, with 700 custom prompts, 5 personas and 10 page audits. Enterprise is custom. It tracks ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta, with citation tracking and agent traffic monitoring. There is a seven day free trial.
Picked by Agents runs a small number of questions that decide your customers' choice, per location, on the assistants they use. We read the answer and the reason, then fix what you own. The price, availability and service area the assistant was looking for, a booking path an agent can finish, and a Google profile and directories that agree with your site. Named is $2,997 a month and Picked is $4,997, month to month.
Where the two approaches part
- 01
Software you operate vs work we do
Scrunch gives your team prompts, personas, audits and dashboards. Someone on your side still decides what to change and changes it. With us, the change is the product.
- 02
Hundreds of prompts vs the few that decide
A local business is chosen on a few questions asked near it. We run those repeatedly so one lucky mention never counts, and we report the pick, not a share.
- 03
Page audits vs the missing fact
In our live sample only 32% of local sites showed a price and 25% booked online. The fix is usually a fact the assistant needed and could not find, and we publish it.
- 04
Monitoring vs a guarantee
Named by the assistants in 90 days or we work free until you are.
Why we cost more
Scrunch is priced as software and we are priced as a team doing the work every month. If you have a marketer with time to act on the data, the tool is the efficient choice. If you do not, the data tends to sit in a dashboard, and that is the gap we fill.
When Scrunch is the better choice
If you run marketing for a brand or an agency, want to track hundreds of prompts across personas, and have people to act on what you see, Scrunch fits and we do not. If you own a local business and want to be named when a nearby customer asks, with someone else doing the fixing, we fit.
Scrunch vs Picked by Agents
| Scrunch | Picked by Agents | |
|---|---|---|
| What it is | AI search visibility software | A done for you service |
| Price | $300 or $500 a month, less billed annually, Enterprise custom | $2,997 or $4,997 a month, month to month |
| Prompts | 350 to 700 custom prompts plus industry prompts | The questions that decide your customers' choice, per location |
| Who makes the fix | Your team, from audits and insights | We do, on your site, profile, directories and booking path |
| Guarantee | None stated on their pricing page | Named by the assistants in 90 days or we work free |
| Built for | Marketing teams and agencies | Local businesses with a big ticket and an owner who decides |
Questions we get asked
- Is Picked by Agents a Scrunch alternative?
- For a local owner without a marketing team, yes. For a team that wants to run its own AI search program, Scrunch is the tool and we are not.
- Why so few prompts?
- Because a local business is chosen on a few questions, asked near it, repeatedly. We run each one many times so the result is stable, and we show you the assistant's words.
- Can we use both?
- Yes. We have no exclusivity. If your team already tracks in Scrunch, our fixes should show up there too.
- Where do your numbers about Scrunch come from?
- Their public pricing page, read in September 2026. The 97%, 32% and 25% figures are our own probe and live sample from the same month. If Scrunch changes its plans, tell us and we will correct this page.
See who the assistants name for your customers' questions.
The report is free, and it is the same run we use to measure the guarantee. If a tool like Scrunch fits you better, we will say so.
Or write to Greg at greg@gregmiller.ai.