301,000
US searches a month for movers near me, at $24.75 a click.
DataForSEO, US, Sept 2026
45%
of moving company sites in our Dallas and Phoenix sample show any price. 18% book online.
Picked by Agents live sample, Sept 2026, 22 moving sites
91%
of the movers in that sample running Google ads had no price or no online booking on the site.
Picked by Agents live sample, Sept 2026, 11 advertisers
The move starts with a question to an assistant.
The question is specific. We are moving a three bedroom house across Dallas on a Saturday in November, what should it cost, and which local movers are legit. The assistant searches, opens mover sites and review pages, and names a few companies with an estimate if it can find one.
Customers compare quotes in this category. Being one of the names the assistant gives is what gets you asked for one.
“The mover with a published range is the one the assistant can quote.”
The broker problem
Moving has a layer the trades do not. Lead brokers and marketplaces sell the same request to several companies, and some sites that look like local movers are brokers. Customers are wary of both. In this category the facts that prove who you are matter as much as the price.
A carrier that shows it runs its own trucks and crews, names its USDOT number, and states a price range is easy for an assistant to tell apart from a broker. One that hides behind a quote form looks like every lead site it is competing with.
- 01
No price range
Fewer than half the mover sites in our sample showed any price. An hourly rate by crew size, or a range by home size, answers what will it cost.
- 02
Nothing that says you are the carrier
Your USDOT number, your own trucks and crews, your address. Facts that separate you from a broker.
- 03
Quote forms that sell to a broker funnel
A long form with no answer at the end reads like a lead site. A clear estimate path with a real response time does not.
- 04
Unclear fees
Minimum hours, travel time, stairs, packing materials. Stated fees build the trust this category lacks.
- 05
A service area it cannot confirm
Local, long distance, which cities. In text, not only on a map.
What wins the pick for movers
Published quote ranges and proof you are the mover. The company that wins states an hourly rate by crew size or a range by home size, lists its fees, shows its USDOT number and its own trucks, and makes an estimate easy to request. Then its Google profile, Yelp and the directories agree with the site.
In our probe every mover the assistant named was an independent company's own site. Thumbtack, Angi and Yelp are all in the assistants' partner lists now, so a mover the assistant cannot read directly leaves the door open for a marketplace to answer instead.
What we do for a moving company
- 01
Run the real questions, monthly
Local and long distance moves by home size and date in your metro, through the assistants people use, against the movers that beat you.
- 02
Publish the ranges and the fees
Rates by crew size, ranges by home size, every fee stated. You approve every number.
- 03
Show you are the carrier
USDOT number, fleet and crew facts, and an estimate path that reads nothing like a broker funnel.
- 04
Fix the profile and the directories
Google Business Profile, Yelp and the directories the assistants cite, consistent with your site.
- 05
Be ready before the season
Summer is peak moving season. The quiet months are when the fixes go in, so the assistants name you when the calls start.
Who this is for
Local and regional household goods movers with their own trucks, from five to forty trucks. You already pay for leads or ads, often from the same brokers your customers are wary of. The assistant's shortlist is a channel where you are the answer, not one of five companies sold the same lead.
Moving company marketing as usual vs Picked by Agents
| Moving company marketing as usual | Picked by Agents | |
|---|---|---|
| What it measures | Leads bought and cost per lead | Whether the assistant named you, and why, every month |
| Where the customer comes from | Shared leads sold to several movers | An answer that names you directly |
| What it fixes | Ads and lead volume | Price ranges, fees, carrier proof, the estimate path |
| Proof | A lead report | The assistant's own words, then AI-sourced calls in your tracking |
| Price | $197 to $4,500 a month for mover marketing | $2,997 or $4,997 a month, month to month, guaranteed |
Questions we get asked
- Every move is different. How can we publish a price?
- Publish rates by crew size and a typical range by home size, and say what changes the total. Minimum hours, travel time, stairs, packing. Customers know the final quote depends on the move. They want to know you are in range and not hiding fees.
- How do assistants tell us apart from brokers?
- By what your site states. A USDOT number, your own trucks and crews, a real address, stated fees and a direct estimate path. Broker sites rarely show those, and they are exactly what an assistant can check.
- How big is your sample of mover sites?
- Small. 22 local movers in Dallas and Phoenix, checked in September 2026 after removing chains and lead sites. Read the percentages as direction. The pattern still matched every market we tested. The deciding fact was hidden, and the businesses that published it got picked.
- When should we start?
- Before your busy season. Summer is peak, and the fixes take a few weeks to ship and be read by the assistants, so the quieter months are the right time.
- How is the guarantee measured?
- We agree the questions, the locations and the assistants in writing, record a baseline, and run them repeatedly. If you are not being named within 90 days we keep working free until you are.
See which movers the assistants name in your city.
The report is free. It shows who they named for your customers' moves and where they stopped on you. Then we fix it, guaranteed.
Or write to Greg at greg@gregmiller.ai.