90%
of the businesses AI assistants picked were named from their own site
Picks Index, 729 first picks across 139 markets, September 2026
48%
of local queries got completely different answers from four AI engines
Yext research, 491,972 local queries, February to August 2026
32%
of local business sites show a price
Picked by Agents live sample, 236 sites in Dallas and Phoenix, September 2026
What each of us actually does
Ahrefs Brand Radar tracks brand visibility in AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. It works two ways. An AI visibility index researches any brand across 475M+ prompts modeled from Ahrefs' keyword database, with no setup. Custom prompts track the questions you choose, daily. Paid Ahrefs plans include a small number of tracked prompts, from 5 on Lite to 20 on Advanced. Brand Radar is also sold on its own, and custom prompt packages are metered in checks, one prompt on one platform in one location per check.
Picked by Agents is a done for you service for local businesses. We run the few questions that decide a nearby customer's choice, on the assistants they use, read who got named and why, and fix what you own. The price, availability and service area the assistant needed, a Google profile that agrees with your site, and a booking path an agent can finish.
Where the two approaches part
- 01
Market sizing vs one customer's question
A database of modeled prompts is great for seeing how often a brand shows up across a category. A local business is chosen on a handful of questions asked near it, and we run those exact questions repeatedly.
- 02
Data for SEO teams vs work done for owners
Brand Radar sits inside a toolset built for SEO professionals. Our clients usually do not have one. We make the changes ourselves.
- 03
Mentions and citations vs the reason
Knowing you were mentioned is the start. We keep the assistant's stated reason for every pick and pass, and that reason is the brief for the fix.
- 04
A metered tool vs a guarantee
Brand Radar is priced by prompts and checks. We are priced by the month for the work, and you are named in 90 days or we work free.
When Ahrefs Brand Radar is the better choice
If your team already lives in Ahrefs, wants AI visibility beside backlinks and rankings, and cares about a brand across a whole category, Brand Radar fits and we do not. If you own a local business and want to be the name an assistant gives when a customer asks who to call, we fit.
Using both
Keep Ahrefs for SEO. Assistants still search the web, so ranking helps them find you. We handle the next step, whether the page they read answers the buying question, and we share every change with whoever runs your SEO.
Ahrefs Brand Radar vs Picked by Agents
| Ahrefs Brand Radar | Picked by Agents | |
|---|---|---|
| What it is | AI visibility data inside the Ahrefs toolset | A done for you service |
| Prompts | 475M+ modeled prompts, plus custom prompts you track | Your customers' real questions, per location, run repeatedly |
| Pricing model | Included prompts on paid plans, packages metered in checks | One monthly program, month to month |
| Who makes the fix | Your SEO team | We do, on your site, profile, directories and booking path |
| Guarantee | None stated on their pages | Named by the assistants in 90 days or we work free |
| Built for | SEO teams, brands and agencies | Local businesses with a big ticket and an owner who decides |
Questions we get asked
Is Picked by Agents an Ahrefs Brand Radar alternative?
- For a local business that wants the result done for it, yes. For an SEO team that wants AI visibility data next to its rankings and backlinks, Brand Radar is the tool and we are not.
Does Brand Radar cover the assistants you run?
- It covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot per its product page. We also run Meta Muse, Grok and Instinct, since some of them place calls for the customer.
Can we keep Ahrefs and add you?
- Yes. We have no exclusivity, and our fixes should show up in what Brand Radar reports.
Where do your facts about Brand Radar come from?
- Ahrefs' Brand Radar page and pricing page, read in September 2026. The 90% and 32% are from our Picks Index and live sample, and the 48% from Yext's published research. If Ahrefs changes Brand Radar, tell us and we will correct this page.
Your next step
See who the assistants name for your customers' questions.
The report is free, and it is the same run we use to measure the guarantee. If Ahrefs covers what you need, we will say so.
Or write to Greg at greg@pickedbyagents.com.