90%
of the businesses assistants picked first were chosen from their own websites, not a marketplace.
Picks Index, 729 first picks across 139 markets, September 2026
23%
of US consumers used an AI assistant somewhere in their most recent local business search.
BrightLocal, July 2026, n=1,227
The question is specific, and so is the answer
People do not ask for pest control in general. They ask who handles termites, whether a plan covers mosquitoes, whether bed bug treatment costs extra and how soon someone can come. The assistant looks for those answers on your site before it names you.
A pest control website that lists services but never says what a plan covers or costs leaves it guessing. It hedges, or it names the company that spelled it out.
“The plan the assistant can describe is the plan it recommends.”
What keeps pest control companies off the list
- 01
Plans with no terms
Which pests a plan covers, how often you visit, what the warranty includes and what costs extra. The assistant flags what it cannot confirm.
- 02
No starting price
An initial service fee or a monthly plan price is what the homeowner asked for. Call for a quote sends the assistant elsewhere.
- 03
A service area only on a map
Name the cities and ZIP codes in text so the assistant can confirm you serve the address.
- 04
Profiles that disagree
Hours, phone and services that differ between your site, Google and the directories read as unreliable.
Pest control marketing that compounds
Pest control is recurring revenue, so the first recommendation is worth years of service. A page per pest and per city, with the plan terms and a price, earns rankings and gets quoted by assistants. Paid clicks stop when the budget does. The page keeps working.
What we do for a pest control company
- 01
Run the real questions, monthly
Termites, rodents, mosquitoes, bed bugs and recurring plans in your service area, through the assistants people use, against the companies that get named.
- 02
Pest and city pages that answer the question
Plan coverage, warranty, starting price and service area, written to rank and to be quoted.
- 03
Fix the profile and the directories
Google Business Profile, BBB, Yelp and the directories the assistants cite, consistent with your site.
- 04
Keep measuring through the season
Demand shifts with the season and so do the answers. A pick report each month shows what moved.
Who this is for
Independent and regional residential pest control companies selling recurring plans, from one branch to several. Keep your agency and your ads. We add the check they do not run.
Pest control marketing as usual vs Picked by Agents
| Pest control marketing as usual | Picked by Agents | |
|---|---|---|
| The goal | Rank and buy clicks for exterminator near me | Rank, and be one of the names in the assistant's answer |
| What it measures | Rankings, clicks, cost per lead | Whether the assistant named you, and why, every month |
| What it fixes | Content volume and ad spend | Plan terms, prices, service area, profile and directories |
| Proof | A traffic report | The assistant's own words, then AI-sourced calls in your tracking |
Questions we get asked
What is pest control SEO now that people ask AI assistants?
- The same work with a second test. Pages per pest and per city that rank on Google, written with the facts an assistant needs to name you. Plan coverage, price, warranty and service area. Then we check each month whether the assistants name you.
Do we have to publish plan prices?
- Publish something the assistant can use. An initial service fee, a starting monthly price, or what changes the price. Companies that state terms clearly stand out in the answers.
Does this replace our marketing agency?
- No. Keep your agency and your ads. We fix the one thing they do not measure, whether the assistant names you when a homeowner asks who to call.
How is the guarantee measured?
- We agree the questions, the locations and the assistants, record a baseline, and run them repeatedly. If you are not being named within 90 days we keep working free until you are.
Your next step
See what the assistants say about your company.
The report is free. It shows who they named for your customers' questions in your area and what they could not find about you. Then we fix it, guaranteed.
Or write to Greg at greg@pickedbyagents.com.