$165.67
is the average cost of a search ad lead for general contractors.
LocaliQ home services benchmarks, 2025
45%
of US consumers used an AI tool for local business recommendations in the past year.
BrightLocal, Feb 2026, n=1,002
66%
of upper income US adults use AI chatbots.
Pew Research Center, Feb 2026, n=5,119
The remodel starts as a question to an assistant.
The homeowner does not ask for a contractor near me. They ask what a mid range kitchen remodel costs in their suburb, whether $60,000 is realistic for new cabinets, counters and a layout change, and which firms do that kind of work well. The assistant reads remodeler sites, cost pages and reviews, and names a few firms with a reason for each.
Those names become the firms invited to bid. A remodeler that is not in the answer never gets to show its portfolio.
“Homeowners want a number before they invite anyone into the kitchen.”
What is costing remodelers the pick
We have not yet published assistant runs for remodeling, so we will not quote a pick rate. The pattern we found in every market we did test was the same. The fact customers most needed, price, openings, a date, was locked behind a call or a form, and the businesses that published it got picked. Remodeling sites tend to hide exactly that.
- 01
No project price ranges
Every project is custom, so nothing is published. The assistant was asked what it costs, and a firm that says nothing cannot be the answer.
- 02
A portfolio with no facts
Beautiful photos with no scope, budget band or city. The assistant cannot use a picture to answer a budget question.
- 03
No timeline or schedule signal
How many weeks a kitchen takes and when you can start. Homeowners ask both.
- 04
Services buried in one page
Kitchens, baths, additions and basements on one list. A page per project type gives the assistant something specific to cite.
- 05
A consultation only by phone
A request path the assistant can see and complete keeps you on the list.
What wins the pick for remodelers
Project price ranges. A kitchen remodel page that says what a typical project in your area costs at two or three levels of finish, what drives the number, and what you do not do. A bath remodel page the same way. Then projects in the portfolio labeled with scope, budget band and city.
Across our probes of home service verticals, 97% of the businesses assistants named were picked from their own websites. For a remodeler that is good news. The deciding facts are yours to publish.
What we do for a remodeler
- 01
Run the real questions, monthly
Kitchen, bath and addition questions in your market, through the assistants your clients use, against the firms that beat you.
- 02
Publish project price ranges
Ranges from your own jobs, by project type and finish level, written so an assistant finds and repeats them. You approve every number.
- 03
Turn the portfolio into evidence
Each project labeled with scope, budget band, timeline and city.
- 04
Fix the profile and the directories
Google Business Profile, Houzz and the directories the assistants cite, consistent with your site.
- 05
Keep measuring
A monthly pick report with who got named, why, and what moved.
Who this is for
Kitchen and bath remodelers and design build firms working with homeowners on projects in the tens of thousands of dollars. The clients are the upper income homeowners who use assistants most.
Keep your designer, your photographer and your agency. We make sure the assistant names you when a homeowner asks, and we show you the evidence.
Remodeler marketing as usual vs Picked by Agents
| Remodeler marketing as usual | Picked by Agents | |
|---|---|---|
| What it measures | Leads and cost per lead | Whether the assistant named you for the projects you want, monthly |
| How price is handled | Every project is custom, so nothing is published | Project price ranges by type and finish level |
| What it fixes | Photos, ads, a site refresh | Price pages, labeled projects, the profile, the request path |
| Proof | A lead report | The assistant's own words about who it named and why |
| Price | $2,500 to $10,000 a month for a real home service program | $2,997 or $4,997 a month, month to month, guaranteed |
Questions we get asked
- Every remodel is custom. How can we publish prices?
- Publish ranges from your own jobs, by project type and finish level, and say what moves the number. Homeowners know the final price depends on the job. They want to know whether you are in their range before they call.
- Do you have remodeling results yet?
- Not published ones, and we will not invent any. Your free report is a real run of your customers' questions in your market, so you see what the assistants say about you before you spend anything.
- Will the assistants send people to Houzz or Angi instead?
- Marketplaces are in the assistants' partner lists, and Angi joined OpenAI's sponsored agents pilot in September 2026. In the recommendation itself, our probes found 97% of named businesses were picked from their own sites. Your site is the lever you own.
- How is the guarantee measured?
- We agree the questions, the locations and the assistants in writing, record a baseline, and run them repeatedly. If you are not being named within 90 days we keep working free until you are.
See which remodelers the assistants name in your market.
The report is free. It shows who they named for your clients' questions and where they stopped on you. Then we fix it, guaranteed.
Or write to Greg at greg@gregmiller.ai.