48%
of upper-income US adults use AI chatbots for health questions. They are the patients who can pay for a full arch.
Pew Research Center, June 2026, n=3,488
57%
of AI citations for dentists point to Google profiles. Zocdoc gets 1%. The practice's own profile and site decide the pick.
BrightLocal AI directory sources, Aug 2026
$39
is the cost of one click on "dental implants near me". The assistant's shortlist costs nothing per click once you are on it.
Google Ads keyword data via DataForSEO, Sept 2026
The patient asks what it costs and who is best.
A patient in Phoenix types what they have been afraid to ask a dentist. How much are full mouth dental implants, and who are the three best places to get them done. The assistant opens practice sites, reads the cost pages, checks reviews, and answers with a price range, three names and a reason for each.
That is a different path from general dentistry. A cleaning or a checkup is increasingly booked through Zocdoc, which now feeds Gemini and Amazon's health assistant. An implant consultation is not. The patient compares practices on price, what is included and who does the work, and the assistant does that comparison from your own pages.
“The cheapest advertised number is almost never the final zirconia price. The assistants know it, and they say so.”
What is costing implant practices the pick
We asked Meta Muse and Instinct the Phoenix question above and read every reason they gave. Both put the same practice first, and the reasons for everyone else were consistent.
- 01
No usable price
A national brand with a strong reputation posted no per-arch price. It stayed on both lists as the specialist team option, but lost the top spot to a practice that published one.
- 02
Prices that contradict each other
One practice showed two different packages on the same page, $14,500 and $19,499 per arch, for what read as the same treatment. The assistant could not pin down a comparable price and rejected it.
- 03
A price for the wrong thing
A lower advertised price turned out to be for provisional acrylic teeth, with the final zirconia arch much higher. The assistant flagged the gap to the patient instead of recommending the practice.
- 04
Inclusions left unclear
Two practices were rejected because their per-arch price did not say what material the final teeth were or what the price covered.
- 05
No way to see a consultation
No practice in the run published consultation availability. The pattern was free consultation and free scan, then a written quote, with every path ending in a form.
What wins the pick for implants
The practice both assistants ranked first published a zirconia full-arch package starting at $15,999 per arch, and listed what that price covered. The CT scan, extractions on that arch, anesthesia, same-day temporary teeth, the final zirconia prosthesis and follow-up visits. It also said what was excluded and that financed pricing differed.
That is the whole lesson. A per-arch starting price, one version of it everywhere on the site, with the inclusions and exclusions spelled out and the final material named. Surgeon credentials the assistant can confirm. A consultation it can find. Practices that publish those facts get compared on them. Practices that hide them get described by what they left out.
What we do for an implant practice
- 01
Run the patients' real questions, monthly
Full mouth, All-on-4, single implant and cosmetic questions in your metro, through the assistants patients use, against the practices that beat you. You see who got named and, in the assistant's own words, why.
- 02
One price, stated clearly
A per-arch starting price with what is included and what is not, the final material named, and every old or conflicting price page found and fixed.
- 03
A consultation an assistant can reach
A consult request path with no qualification quiz in front of it. On Picked we rebuild it end to end and tag AI-sourced calls and forms so your treatment coordinator sees where each consult came from.
- 04
Credentials and profile the assistant can confirm
Surgeon training and board status stated on your site, Google Business Profile and the directories the assistants cite made consistent with it.
- 05
Keep measuring as the assistants change
New failures found and fixed every month, and a pick report with what moved.
Who this is for
Implant, full-arch and cosmetic practices, from a single surgeon-owned center to a network of dozens. General family dentistry is not the fit, because its booking increasingly runs through Zocdoc. The owner dentist decides, usually with the treatment coordinator or practice administrator evaluating first, and we write the report for both of them.
We work within your state dental board's advertising rules, including who may be described as a specialist, and we never publish an outcome claim you cannot support.
Implant marketing as usual vs Picked by Agents
| Implant marketing as usual | Picked by Agents | |
|---|---|---|
| What it measures | Leads, cost per consult, show rate | Whether the assistant named you for full-arch questions, and why |
| Price on the site | A low hook price, or a quiz before any number | One per-arch starting price with inclusions, everywhere |
| Where the patient decides | A search ad and a landing page | One answer that compares you with two other practices |
| What it fixes | Ad spend and lead volume | The price, the inclusions, the consult path, the profile |
| Proof | A lead count | The assistant's own words, then AI-sourced consults in your call tracking |
| Price | Ad budget plus agency retainer | $2,997 or $4,997 a month, month to month, guaranteed |
Questions we get asked
- Do implant patients really ask AI assistants?
- The patients who can afford a full arch are the heaviest users. Pew found 48% of upper-income adults use chatbots for health questions, against 28% of lower-income adults. Implant patients are often older, and the research is often done by a spouse or an adult child, who use assistants even more.
- Won't publishing a price just start a price war?
- The assistants compare prices whether you publish one or not. In our Phoenix run, the practice ranked first published a starting price with every inclusion listed. The practices that were rejected either had no price, two conflicting prices, or a price for temporary teeth. A clear number with what it covers beat a lower number with questions attached.
- Zocdoc is now inside Gemini. Should we just list there?
- For general dentistry, maybe. For implants, the patient is comparing prices and surgeons, not picking a time slot, and the assistants read that from practice sites. In BrightLocal's data Zocdoc gets 1% of AI citations for dentists and Google profiles get 57%.
- We have several centers. Does one program cover them?
- Yes. Portfolio starts with a 90 day pilot on up to three locations, each measured against its own local competitors, then we quote the full network on what moved.
- How is the guarantee measured?
- Before we start we agree the questions, the locations and the assistants in writing, and record a baseline. We run them repeatedly, so a lucky mention does not count. If you are not being named within 90 days we keep working free until you are. We guarantee being named, never case acceptance or revenue.
See what the assistants tell implant patients about you.
The report is free. It shows who they named for full-arch questions in your metro, what price they quoted for you, and where they stopped. Then we fix it, guaranteed.
Or write to Greg at greg@gregmiller.ai.