40.9%
of OpenAI's local citations point to directories
Yext research, 491,972 local queries, February to August 2026
4%
of local queries where four AI engines fully agree on the answer
Yext research, 491,972 local queries, February to August 2026
97%
of the businesses AI assistants picked were named from their own site
Picked by Agents probe, 96 picks across 16 local categories in Dallas and Phoenix, September 2026
What each of us actually does
Yext's listings plans run from $199 a year for Emerging, with 40+ publishers, to $999 a year for Premium, which adds review monitoring and website widgets. Complete, at $499, adds PowerListings+ and analytics. Its technology scans, locates and claims your existing listings across its network. The plans page does not mention AI search or assistants.
Picked by Agents starts from the question your customer asks, like "who can fix a leaking water heater today in 85016". We run it through the assistants, read why they passed on you, and fix what you own. That includes your Google profile and the directories the assistants cite, and also the things listings do not carry. Your price, your availability, what is included, your service area in text and a booking path an agent can finish. Named is $2,997 a month and Picked is $4,997.
Where the two approaches part
- 01
Consistent data vs the deciding fact
Matching hours and phone numbers keep an assistant from doubting you. They do not tell it you can come today for a stated price. That fact usually lives only on your site, and in our live sample 85% of local advertisers were missing a price or online booking.
- 02
Publishers vs the sources that decide
Yext's own research found OpenAI leans on directories for 40.9% of local citations while Gemini draws 41.9% from first party sites. We check which sources each assistant used for your question and fix those first.
- 03
A listing vs a booking path
Assistants increasingly act, not just answer. We rebuild the path so an agent can request a quote or a time on Picked.
- 04
A subscription vs a guarantee
Named by the assistants in 90 days or we work free until you are.
When Yext is the better choice
If your problem is inconsistent data across many locations and dozens of directories, and you want a platform to push one source of truth everywhere, Yext does that at a price no service can match. Many of our clients should have listings management of some kind. If your listings are clean and the assistants still name someone else, the gap is the deciding fact and the booking path, and that is our work.
Using both
They fit together. Keep Yext for distribution. We will make sure the facts it distributes are the ones the assistants were looking for, and that your own site says the same thing.
Yext vs Picked by Agents
| Yext | Picked by Agents | |
|---|---|---|
| What it is | Listings management software | A done for you service for the AI pick |
| Price | $199 to $999 a year on its listings plans | $2,997 or $4,997 a month, month to month |
| Core deliverable | Consistent listings across 40+ publishers | Your customers' questions run monthly, and the fixes that win them |
| Covers price, availability, booking | Not on its plans page | Yes, published on your site and profile |
| AI measurement | Not mentioned on its plans page | Picks and passes with the assistant's reasons |
| Guarantee | None stated on its plans page | Named by the assistants in 90 days or we work free |
Questions we get asked
- If we have Yext, do we need you?
- Only if the assistants still name someone else. Clean listings are the floor. Our free report shows whether you are named and, if not, the reason the assistant gave.
- Do you manage listings too?
- We fix your Google profile and the directories the assistants cite for your questions. We do not replace a listings platform across hundreds of publishers, and you do not need to drop one to work with us.
- Does Yext do AI search?
- Its listings plans page does not mention it. Yext does publish AI search research, which we cite on this page, and it may sell AI products elsewhere. We compare only against the plans page.
- Where do your numbers about Yext come from?
- Yext's public plans page and its published research on four AI engines, both read in September 2026. The 97% is our own probe from the same month. If Yext changes its plans, tell us and we will correct this page.
See who the assistants name for your customers' questions.
The report is free, and it is the same run we use to measure the guarantee. If listings are your real problem, we will say so.
Or write to Greg at greg@gregmiller.ai.