90%
of the businesses AI assistants picked were named from their own site
Picks Index, 729 first picks across 139 markets, September 2026
25%
of local business sites let a customer book online
Picked by Agents live sample, 236 sites in Dallas and Phoenix, September 2026
93%
of domains AI cites for local searches are business websites
BrightLocal local AI visibility study, September 2026, 200,085 searches across 1,300 locations
What each of us actually does
Otterly.AI tracks your brand daily across Google AI Overviews, ChatGPT, Perplexity and Microsoft Copilot, with Google AI Mode, Gemini and Claude as paid add ons. Its Lite plan covers 15 prompts, Standard 100 and Premium 400, each with unlimited reports and team members, 65+ countries, a brand visibility index, link citation analysis and a monthly allowance of GEO URL audits. Enterprise is custom, and there is a free trial with no card.
Picked by Agents runs the few questions that decide your customers' choice, per location, on the assistants they use, including Meta Muse, Grok and Instinct. We read the answer and the reason, then fix what you own. The price, availability and service area the assistant was looking for, a booking path an agent can finish, and a Google profile and directories that agree with your site.
Where the two approaches part
- 01
Monitoring vs fixing
Otterly tells you when you are mentioned and which links get cited. It leaves the fix to you. We make the fix and show you the assistant's answer before and after.
- 02
A page audit vs the missing fact
A GEO audit checks a page against good practice. We start from what the assistant said when it passed on you. In our live sample only 32% of local sites showed a price and 25% booked online, so the fix is usually a fact, published where the assistant reads it.
- 03
Mentions vs the pick
A mention in a long answer and being the business the assistant tells a customer to call are different outcomes. We report the second one.
- 04
Software price vs a guarantee
Otterly is priced as a tool, and it is inexpensive. We cost more because we do the work, and we guarantee you are named in 90 days or we work free.
When Otterly.AI is the better choice
If you want to keep an eye on AI search for a small budget and are happy to act on what you see, Otterly is a sensible start and we are not the right buy. If you are a local business losing jobs to a competitor the assistant keeps naming, and you want someone to change that, we are.
Otterly.AI vs Picked by Agents
| Otterly.AI | Picked by Agents | |
|---|---|---|
| What it is | AI search monitoring software | A done for you service |
| Prompts | 15, 100 or 400 by plan | The questions that decide your customers' choice, per location |
| Engines | AI Overviews, ChatGPT, Perplexity, Copilot, others as add ons | The assistants your customers use, including Muse, Grok and Instinct |
| Who makes the fix | Your team, from reports and audits | We do, on your site, profile, directories and booking path |
| Guarantee | None stated on their pages | Named by the assistants in 90 days or we work free |
| Built for | Marketers, SEO teams and agencies on a budget | Local businesses with a big ticket and an owner who decides |
Questions we get asked
Is Picked by Agents an Otterly.AI alternative?
- Only if what you want is the result rather than the monitoring. Otterly is a tool you run. We are the team that changes what the assistants say about your business.
Should I start with Otterly and move to you later?
- That is a reasonable path. If the tool shows you losing the questions that matter and you do not have time to fix it, the free report is where we start.
Can we use both?
- Yes. We have no exclusivity, and our fixes should show up in what Otterly tracks.
Where do your facts about Otterly.AI come from?
- Their help center page on plans and pricing, read in September 2026. The 90% is from our Picks Index, the 25% from our live sample, and the 93% from BrightLocal's published research. If Otterly changes its plans, tell us and we will correct this page.
Your next step
See who the assistants name when your customers ask.
The report is free, and it is the same run we use to measure the guarantee. If a monitoring tool is all you need, we will say so.
Or write to Greg at greg@pickedbyagents.com.