14,800
US searches a month for EV charger installation, and 9,900 for electrical panel upgrade.
DataForSEO, US, Sept 2026
27%
of electrician sites in our Dallas and Phoenix sample show any price. 18% book online.
Picked by Agents live sample, Sept 2026, 11 electrical sites
$93.69
is the average cost of a search ad lead for electricians.
LocaliQ home services benchmarks, 2025
The EV arrives. The homeowner asks an assistant.
A new EV in the driveway starts a very specific question. Can my 100 amp panel handle a level 2 charger, who installs them in 75248, and what will it cost with the permit. The assistant searches, reads the electrician sites it finds, checks their Google profiles, and answers with a few names and a price range if it can find one.
Emergency calls still happen by phone. The researched jobs, panels, chargers, whole home generators and rewires, are the ones an assistant now helps decide. They are also the tickets that matter most to a residential shop.
“An electrician with a published panel upgrade range is an answer. One without is a phone number.”
What is costing electricians the pick
Electrical is the most fragmented trade we studied. The ten largest brands hold under 1% of roughly 70,000 locations, and every pick in our probe went to an independent shop's own site. The pick is open. What decides it is what your site says.
- 01
No panel or charger pricing
The assistant was asked what it costs. A starting price for a level 2 charger install and a range for a 200 amp panel upgrade, with the permit named, answer it.
- 02
Commercial and residential mixed together
Many shops do both. A site that leads with tenant build outs leaves the assistant unsure you do houses at all.
- 03
No proof of the job type
Charger brands you install, utility rebate help, generator dealer status. Specific facts get repeated. General claims do not.
- 04
Quote requests only by phone
Only 18% of electrician sites in our sample booked online. An assistant that cannot request an estimate moves to the next shop.
- 05
A service area it cannot confirm
Cities and ZIP codes in text, not only a radius on a map.
What wins the pick in electrical
The shop that wins treats panels and chargers as products with pages. A page for EV charger installation with a starting price, what is included, when a panel upgrade is needed and what that adds. A page for panel upgrades with a range by amperage. The permit and inspection named plainly. Then a way to request an estimate the assistant can see.
Across our probes 97% of named businesses were picked from their own websites. For electricians the marketplaces, Angi, Thumbtack and Yelp, are in the assistants' partner lists, but the recommendation still reads your pages first.
What we do for an electrical contractor
- 01
Run the real questions, monthly
Panels, chargers, generators, rewires, in your metro, through the assistants people use, against the shops that beat you. You see who got named and why.
- 02
Publish the deciding facts
Starting prices and ranges for the jobs you want more of, written so an assistant finds them fast.
- 03
Make estimate requests work for an agent
A path to a requested estimate that needs no phone call. On Picked we rebuild it and tag AI-sourced calls and forms.
- 04
Fix the profile and the directories
Google Business Profile categories for residential work, consistent hours and phone, and the directories the assistants cite.
- 05
Keep measuring
A monthly pick report and new failures fixed as the assistants change.
Who this is for
Residential electrical contractors who want more panel, charger and generator work, from a 10 person shop to a multi-branch group. It also fits HVAC and plumbing companies that added electrical and want the assistant to know it.
We are not your ad agency. We make sure the assistant names you for the jobs you want, and we show you the proof.
Electrician marketing as usual vs Picked by Agents
| Electrician marketing as usual | Picked by Agents | |
|---|---|---|
| What it measures | Rankings and calls | Whether the assistant named you for panels and chargers, monthly |
| What it targets | Electrician near me | The researched jobs with the biggest tickets |
| What it fixes | Content volume and ads | Job pages with prices, the estimate path, the profile |
| Proof | A traffic report | The assistant's own words, then AI-sourced calls in your tracking |
| Price | $2,000 to $2,800 a month and up for specialist agency SEO | $2,997 or $4,997 a month, month to month, guaranteed |
Questions we get asked
- Do people ask an AI assistant for an electrician?
- For emergencies most still call. For panels, chargers and generators they research first, and that research now runs through assistants. BrightLocal found 45% of US consumers used an AI tool for local business recommendations in the past year.
- We do mostly commercial work. Is this for us?
- Only for the residential side. Commercial work is won through bids and relationships. If you want more residential panel and charger jobs, we make that side of your business clear to the assistant.
- Every panel job is different. How can we publish a price?
- Publish a range and what moves it. A 200 amp upgrade from a typical starting point, with the permit included or not, and a note on service drops and meter moves. The assistant can repeat a range. It cannot repeat call for a quote.
- How small a sample is your 27% figure?
- Small. It comes from 11 electrician sites in Dallas and Phoenix we could fetch and check in September 2026. Read it as direction, not a census. Across all 236 sites in that sample, 32% showed a price and 25% booked online.
- How is the guarantee measured?
- We agree the questions, the ZIP codes and the assistants in writing, record a baseline, and run them repeatedly. If you are not being named within 90 days we keep working free until you are.
See which electricians the assistants name for panels and chargers.
The report is free. It shows who they named in your metro and where they stopped on you. Then we fix it, guaranteed.
Or write to Greg at greg@gregmiller.ai.