The September 2026 Picks Index is live. See who Grok, Meta Muse, Instinct and Fo named across 83 cities and 21 trades.
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The Picks Index · Personal injury law

How AI assistants choose a personal injury lawyer

We ask Meta Muse and Instinct the questions customers ask about personal injury law and record every answer. This is what they read and what they rewarded across 10 answers in 7 markets, from each question's latest round. The sample is still small, so read the shares as direction. It grows every month.

Businesses weighed per answer
6.8
Picks whose own website the assistant read
90%
Most common reason for a pick
Reviews and ratings, 60%

What they reward

Why an assistant picks a personal injury lawyer

Share of picks whose stated reason mentions each thing. A reason can mention several.

  • Reviews and ratings60%
  • Price and financing60%
  • Specific service match50%
  • Speed and availability20%
  • Experience and history20%
  • Licenses and credentials20%

Assistant by assistant

Each one weighs something different

The same questions about personal injury firms, answered by each assistant. What decides a pick is not the same everywhere, so a business has to show all of it.

  • Meta Muse

    7 answers

    Top reason
    Reviews and ratings, 86%
    Picks whose own site it read
    86%

  • Instinct

    3 answers

    Top reason
    Price and financing, 67%
    Picks whose own site it read
    100%
    Site it checks most
    bestlawyers.com, 67%

What they read

The sites they check you against

Share of answers that cite each site, leaving out the businesses' own websites. Your profile on these is part of your answer.

  • bestlawyers.com20%
  • expertise.com20%

In their own words

Personal injury firms the assistants picked, and why

Personal injury law · Local SEO for law firms · Law firms · Other trades: HVAC companies, plumbers, roofers, pest control companies, movers, garage door companies, restoration companies, dental practices, electricians, remodelers.

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