Who an AI assistant picked for HVAC in Marshfield, WI

Who came up in Marshfield

Every company the assistant named across the six questions, ordered by how often it was picked first. Tested on 2026-10-01.

Company	Picked first	Picked
House of Heating, Inc.houseofheating.com	6 of 6	6 of 6
Tri-City Servicestricityrefrigeration.com	0 of 6	6 of 6
Reigel Plumbing, Heating & Air Conditioningreigelplumbing.com	0 of 6	3 of 6

Question 1 of 6

First
House of Heating, Inc.
“It advertises emergency furnace repair and same-day, 24-hour service for Marshfield customers.”
#2
Tri-City Services
“It advertises 24-hour emergency furnace service and lists a Marshfield service number.”

Passed
Reigel Plumbing, Heating & Air Conditioning
“It serves residential HVAC customers but qualifies its 24-hour emergency service as limited.”
Passed
Red Barn Service
“It says it handles emergencies around the clock but schedules Marshfield visits in blocks because it is based in Abbotsford.”

Question 2 of 6

First
House of Heating, Inc.
“Its local tenure, Lennox dealer status, emergency coverage and upfront pricing are all stated on its site.”
#2
Tri-City Services
“It advertises 24-hour emergency service and an upfront repair estimate that will not change.”
#3
Reigel Plumbing, Heating & Air Conditioning
“It has served Marshfield since 1969 and offers residential heating and cooling work.”

Passed
Red Barn Service
“It serves Marshfield, but says it is based about 35 minutes away and schedules Marshfield work in blocks.”

Question 3 of 6

First
House of Heating, Inc.
“Its site describes furnace installation and says it provides free estimates and upfront project pricing.”
#2
Tri-City Services
“It lists heating system sales and installation among its HVAC services.”
#3
Reigel Plumbing, Heating & Air Conditioning
“It provides heating and cooling installation for residential customers.”

Passed
Red Barn Service
“It lists furnace replacement, heat pumps and Marshfield service, but its page says Marshfield jobs are scheduled in blocks.”

Question 4 of 6

First
House of Heating, Inc.
“It serves Marshfield and advertises 24/7 emergency services for HVAC problems.”
#2
Tri-City Services
“It advertises 24-hour emergency AC service and lists a Marshfield phone number.”
#3
Reigel Plumbing, Heating & Air Conditioning
“It offers HVAC emergency service, with the site describing coverage as limited.”

Passed
Red Barn Service
“It says it handles emergency calls day and night, but schedules Marshfield work in blocks from its Abbotsford base.”

Question 5 of 6

First
House of Heating, Inc.
“It offers furnace maintenance and an online contact form to request an appointment.”
#2
Tri-City Services
“Its site has a Schedule Service link and lists heating maintenance services.”

Passed
Reigel Plumbing, Heating & Air Conditioning
“It offers HVAC service requests, but I didn’t verify online time-slot booking or a furnace tune-up page.”

Question 6 of 6

First
House of Heating, Inc.
“Its homepage explicitly promises free estimates and upfront pricing before work begins.”
#2
Tri-City Services
“It promises an upfront repair estimate that will not change later.”

Passed
Reigel Plumbing, Heating & Air Conditioning
“I found no upfront-pricing claim on the pages reviewed.”

We run the questions your customers ask against your business every month and show you what the assistants saw.