The October 2026 Picks Index is live. See who Grok, Meta Muse, Instinct, Kat and Fo named across 195 cities and 22 trades.
picked by agents

HVAC city tests · Texas · one AI assistant's answers, September 2026

Who an AI assistant picked for HVAC in Denton, TX

Cogburn's Heating & Air was picked in all 6 questions and ranked first in all 6.

Four assistants' answers for Denton

Who came up in Denton

Every company the assistant named across the six questions, ordered by how often it was picked first. Tested on 2026-09-29.

CompanyPicked firstPicked
Cogburn's Heating & Aircogburnsservicegeneral.com6 of 66 of 6
HMS Heating & Air Conditioninghmsheatingandac.com0 of 66 of 6

Question 1 of 6

“My furnace won't turn on. Who can fix it this week in Denton, Texas?”

Picked

  1. First
    Cogburn's Heating & Air
    “Its heating page specifically advertises same-day furnace and heat pump service in Denton, upfront pricing, and a stated $49 service fee with repair.”
  2. #2
    HMS Heating & Air Conditioning
    “It serves Denton, offers around-the-clock emergency service, and describes furnace repair and pricing before work begins.”

Considered and passed

  • Passed
    Denton Air Heating & Cooling
    “Its site describes furnace service and homeowner coverage in Denton, but does not specify a same-day or emergency response window.”

Question 2 of 6

“Who is the best heating and air company in Denton, Texas?”

Picked

  1. First
    Cogburn's Heating & Air
    “Its site lays out same-day service, transparent pricing, and local operation since 1999, while a recent local ranking reports 352 Google reviews at 4.7 stars.”
  2. #2
    HMS Heating & Air Conditioning
    “Its site describes veteran and family ownership, upfront pricing, 24/7 emergency service, and a 5.0 Google rating.”

Considered and passed

  • Passed
    Mike's Air Conditioning & Heating
    “Its indexed service page says it serves Denton and has operated since 2005, but the page could not be opened to verify more detail.”
  • Passed
    Pronto Air
    “Its indexed homepage describes a family-owned residential HVAC company in Denton with over 20 years’ experience, but the site pages could not be opened for fuller review.”

Question 3 of 6

“I need a new furnace or heat pump installed in Denton, Texas. Who should I get quotes from, and roughly what will it cost?”

Picked

  1. First
    Cogburn's Heating & Air
    “Its heating page offers free estimates for furnace replacement and lists financing and rebates.”
  2. #2
    HMS Heating & Air Conditioning
    “It describes measuring before quoting and presenting system options with prices, plus financing for replacements.”

Considered and passed

Question 4 of 6

“My AC isn't working, can someone come out today? I'm in Denton, Texas.”

Picked

  1. First
    Cogburn's Heating & Air
    “Its site advertises same-day AC service and says to expect service today when calling before 6 p.m.”
  2. #2
    HMS Heating & Air Conditioning
    “It lists 24/7 emergency service and AC repair for Denton, while disclosing that response times are not guaranteed.”

Considered and passed

Question 5 of 6

“I want my furnace serviced before winter in Denton, Texas. Who can I book online?”

Picked

  1. First
    Cogburn's Heating & Air
    “Its heating page links to online tune-up scheduling and states a $49 tune-up price.”
  2. #2
    HMS Heating & Air Conditioning
    “It offers online appointment booking and furnace maintenance for Denton-area homeowners.”

Considered and passed

  • Passed
    Denton Air Heating & Cooling
    “Its site has a service request form, but the available page does not clearly establish an online booking calendar.”

Question 6 of 6

“Which heating company in Denton, Texas has upfront pricing, so I know the cost before they come?”

Picked

  1. First
    Cogburn's Heating & Air
    “It promotes transparent upfront pricing and publishes the service fee and tune-up price on its heating page.”
  2. #2
    HMS Heating & Air Conditioning
    “It says it gives repair options with prices before work begins, though it does not post a specific service price on its site.”

Considered and passed

Want to know why they pass on you?

We run the questions your customers ask against your business every month and show you what the assistants saw.

Get your free report