What the assistant said
Its own sentence for each question, verbatim.
Picked #2
“My furnace won't turn on. Who can fix it this week in Burlington, North Carolina?”
“It offers 24/7 emergency heating repair in Burlington and lists furnace repair.”
Picked #2
“Who is the best heating and air company in Burlington, North Carolina?”
“It says it has served Burlington since 1987 and offers 24/7 emergency service and heating installation and replacement.”
Picked #2
“I need a new furnace or heat pump installed in Burlington, North Carolina. Who should I get quotes from, and roughly what will it cost?”
“It offers heating installation and replacement from its Burlington base.”
Picked #2
“My AC isn't working, can someone come out today? I'm in Burlington, North Carolina.”
“It serves Burlington with 24/7 emergency repair service.”
Picked #2
“I want my furnace serviced before winter in Burlington, North Carolina. Who can I book online?”
“It offers maintenance plans and an online schedule option for Burlington customers.”
Passed
“Which heating company in Burlington, North Carolina has upfront pricing, so I know the cost before they come?”
“Its site describes sending an estimate for approval after diagnosis, but does not publish standard repair prices before a visit.”
Who it picked instead
The company the assistant picked most often in Burlington.
Barber Heating & Air
Picked first in 5 of 6, picked in 6 of 6 · 4.9 stars on Google from 2017 reviews
“Its Burlington site combines 24/7 emergency service, furnace repair and maintenance, free replacement estimates, and online service requests, and the market answers cited same-day customer reports.”
What would change it
Where the assistant found the answer on another site and not on this one.
Barber offers a furnace-specific page with repair, replacement, installation, and maintenance details; LM Wilson's market-file answers pointed to general heating installation and replacement rather than a dedicated furnace installation page.
https://www.barberheatingandair.com/services/furnaces/Barber offers free replacement estimates; LM Wilson asks customers to request a quote but does not state that replacement estimates are free on the pages reviewed.
https://www.barberheatingandair.com/services/heating/
Pages the assistant read
What it opened on this company's own site before answering.
Claim this page
Run this company's own site through the questions its customers ask, every month, and see what the assistants saw.
Get your free reportWant to know why they pass on you?
We run the questions your customers ask against your business every month and show you what the assistants saw.
Get your free report