Who came up in Columbia
Every company the assistant named across the six questions, ordered by how often it was picked first. Tested on 2026-09-30.
| Company | Picked first | Picked |
|---|---|---|
| MasterTech Plumbing, Heating and Coolingmastertechplumbing.com | 4 of 6 | 5 of 6 |
| Midway Electricmidwayelectricinc.com | 2 of 6 | 6 of 6 |
| Reed Heating & Air Conditioningreedhvac.com | 0 of 6 | 5 of 6 |
| Comfort Doc Heating & Aircomfortdochvac.com | 0 of 6 | 2 of 6 |
Question 1 of 6
“My furnace won't turn on. Who can fix it this week in Columbia, Missouri?”
Picked
- FirstMasterTech Plumbing, Heating and Cooling
“Its Columbia furnace page promises same-day repair, seven-day emergency availability, and upfront pricing.”
- #2Midway Electric
“Its heating page advertises no-heat emergency service and says same-day scheduling is available when possible.”
- #3Reed Heating & Air Conditioning
“It repairs heating systems and offers 24-hour emergency service to existing customers.”
Considered and passed
- PassedVaughn Heating & Cooling
“Its site describes prompt service and next-day installation but doesn’t state a same-day or this-week repair commitment.”
- PassedShow-Me Heating & Air Conditioning
“It serves Columbia and offers furnace repair and emergency repairs, but its site gives no specific response window.”
Question 2 of 6
“Who is the best heating and air company in Columbia, Missouri?”
Picked
- FirstMasterTech Plumbing, Heating and Cooling
“Its site combines long local tenure, certified HVAC technicians, round-the-clock emergency service, upfront pricing, and extensive customer reviews.”
- #2Midway Electric
“It serves Columbia with heating and cooling, online booking, written quotes, and a satisfaction guarantee.”
- #3Reed Heating & Air Conditioning
“It is a three-generation Columbia business with decades of HVAC service and a repair-first approach.”
Considered and passed
- PassedComfort Doc Heating & Air
“It advertises online booking, upfront pricing, and broad service coverage, but the sources reviewed offered less detail about its tenure than the top choices.”
- PassedVaughn Heating & Cooling
“It covers a wide range of HVAC work and offers financing, but its site provides less detail about booking and service guarantees.”
Question 3 of 6
“I need a new furnace or heat pump installed in Columbia, Missouri. Who should I get quotes from, and roughly what will it cost?”
Picked
- FirstMasterTech Plumbing, Heating and Cooling
“Its Columbia installation page publishes a rough installed HVAC range and explains cost drivers and possible utility rebates.”
- #2Midway Electric
“It installs right-sized furnaces and heat pumps, offers free estimates, and advertises financing.”
- #3Reed Heating & Air Conditioning
“It installs new HVAC systems, custom designs ductwork, and provides a one-year labor warranty.”
Considered and passed
- PassedVaughn Heating & Cooling
“It offers furnace and AC installation with financing, but I found no published installation cost range.”
- PassedStevens Heating & Cooling
“It serves Columbia and offers full HVAC installation and financing, but its site does not publish a cost range.”
Question 4 of 6
“My AC isn't working, can someone come out today? I'm in Columbia, Missouri”
Picked
- FirstMidway Electric
“Its cooling page explicitly advertises same-day AC repair and emergency cooling service in Columbia.”
- #2Comfort Doc Heating & Air
“It provides AC repair and emergency AC repair in Columbia, with round-the-clock scheduling inquiries.”
- #3MasterTech Plumbing, Heating and Cooling
“It offers AC repair and states that the company is open 24/7.”
Considered and passed
- PassedReed Heating & Air Conditioning
“It repairs air conditioners and offers emergency service to current customers, but that emergency provision is limited to existing customers.”
- PassedShow-Me Heating & Air Conditioning
“It repairs AC systems and advertises emergency repairs, but its site does not specify same-day response.”
Question 5 of 6
“I want my furnace serviced before winter in Columbia, Missouri. Who can I book online?”
Picked
- FirstMidway Electric
“It offers heating tune-ups and links to an online scheduler where customers can pick a time without a deposit.”
- #2Comfort Doc Heating & Air
“It provides heating maintenance and offers an online booking link.”
- #3Reed Heating & Air Conditioning
“It recommends annual or twice-yearly maintenance and provides an appointment request link.”
Considered and passed
- PassedMasterTech Plumbing, Heating and Cooling
“It offers furnace maintenance plans and priority service, but I did not verify a direct online time-slot booking from the pages read.”
- PassedStevens Heating & Cooling
“It offers preventative maintenance plans, but its site directs customers to call or submit a contact form.”
Question 6 of 6
“Which heating company in Columbia, Missouri has upfront pricing, so I know the cost before they come?”
Picked
- FirstMasterTech Plumbing, Heating and Cooling
“Its furnace repair page says customers receive fixed, upfront pricing before work begins.”
- #2Reed Heating & Air Conditioning
“It states there are no hidden or diagnostic fees and that customers pay the quote it provides.”
- #3Midway Electric
“It promises a clear written quote before work begins.”
Considered and passed
- PassedComfort Doc Heating & Air
“It advertises upfront repair pricing, but the pages reviewed did not establish a price before a diagnostic visit.”
- PassedAire Serv of Columbia
“It advertises guaranteed upfront pricing, but I found less local-specific detail about the quote process than for the companies selected.”
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