Who an AI assistant picked for HVAC in Holland, MI

Who came up in Holland

Every company the assistant named across the six questions, ordered by how often it was picked first. Tested on 2026-09-30.

Company	Picked first	Picked
Baumann & DeGrootbaumannanddegroot.com	5 of 6	6 of 6
Aire Serv of Hollandaireserv.com	1 of 6	2 of 6
Northern Heating and Coolingnorthernheatcool.com	0 of 6	6 of 6
Sale's Heating, Cooling & Refrigerationsalesheatingandcooling.com	0 of 6	3 of 6
Kingdom Heating & Coolingkingdomheatingandcooling.com	0 of 6	1 of 6

Question 1 of 6

First
Baumann & DeGroot
“It serves Holland, offers furnace repair, and directs customers with after-hours emergencies to call.”
#2
Northern Heating and Cooling
“Its Holland site lists furnace repairs and 24/7 emergency service.”
#3
Sale's Heating, Cooling & Refrigeration
“It offers furnace repair and advertises 24-hour emergency service in Holland.”

Passed
Kingdom Heating & Cooling
“It offers emergency heating service, but the site describes prompt response and same-business-day callbacks rather than confirming a repair appointment this week.”

Question 2 of 6

First
Baumann & DeGroot
“It has a long stated local history, broad residential heating and cooling services, emergency repair, and online scheduling.”
#2
Northern Heating and Cooling
“It is Holland-based and lists HVAC repairs, maintenance, installation, and 24/7 emergency service.”
#3
Kingdom Heating & Cooling
“It focuses on residential heating and cooling, says it is family-owned, and offers emergency service.”

Passed
Sale's Heating, Cooling & Refrigeration
“It has a long local history and emergency service, but the pages reviewed gave less detail about online scheduling and specific repair processes.”

Question 3 of 6

First
Baumann & DeGroot
“It serves Holland, offers furnace replacement and heat-pump services, and provides a free consultation.”
#2
Northern Heating and Cooling
“It installs and replaces furnaces and offers no-obligation estimates at no charge.”
#3
Aire Serv of Holland
“It offers free replacement estimates with a heat-loss evaluation and by-the-job pricing before installation.”

Passed
Kingdom Heating & Cooling
“It offers furnace installations and free replacement estimates, but its service pages provided less detail about sizing and written price-setting.”

Question 4 of 6

First
Baumann & DeGroot
“Its site lists AC repair and emergency repair service for its West Michigan service area, including Holland.”
#2
Northern Heating and Cooling
“It lists AC repairs and 24/7 emergency service from its Holland location.”
#3
Sale's Heating, Cooling & Refrigeration
“It offers AC service in Holland and advertises 24-hour emergency service.”

Passed
Kingdom Heating & Cooling
“It offers AC repair and emergency service but does not state same-day availability.”

Question 5 of 6

First
Baumann & DeGroot
“It offers furnace maintenance and a dedicated online scheduling page.”
#2
Northern Heating and Cooling
“It offers furnace maintenance agreements and provides an online service-request link.”
#3
Sale's Heating, Cooling & Refrigeration
“It offers preventative furnace maintenance and a service scheduling form.”

Passed
Kingdom Heating & Cooling
“The pages reviewed focus on repair and installation and do not clearly describe a furnace tune-up or maintenance plan.”

Question 6 of 6

First
Aire Serv of Holland
“It states that it quotes by the job and provides the diagnostic fee over the phone before dispatch.”
#2
Baumann & DeGroot
“It describes transparent and fair pricing as a company cornerstone.”
#3
Northern Heating and Cooling
“It offers free estimates and says it provides fair pricing and easy-to-understand proposals.”

Passed
Sale's Heating, Cooling & Refrigeration
“It says it gives honest recommendations, but the pages reviewed do not explain when prices are provided or whether repair prices are fixed.”

We run the questions your customers ask against your business every month and show you what the assistants saw.