Who it picked instead
The company the assistant picked most often in Oconomowoc.
Aasen Heating & Cooling
Picked first in 5 of 6, picked in 6 of 6 · 4.9 stars on Google from 63 reviews
“Its site describes three generations of family ownership and service in Oconomowoc since 1949, plus emergency service and free installation estimates.”
What would change it
Where the assistant found the answer on another site and not on this one.
Aasen explicitly says it has served Oconomowoc for three generations since 1949; Alpha’s pages give a since-1998 claim and family ownership but do not identify the owners by surname or describe the ownership generations.
https://aasenheating.com/Alpha’s contact page provides a service request form and phone/text contact but no online calendar or appointment slots; the market answer also found no online booking for Aasen, so this did not distinguish the winner.
https://aasenheating.com/
Pages the assistant read
What it opened on this company's own site before answering.
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