Who it picked instead
The company the assistant picked most often in Spokane.
Banner Furnace & Fuel
Picked first in 5 of 6, picked in 5 of 6 · 4.6 stars on Google from 404 reviews
“It advertises 24/7 emergency HVAC service, a Spokane history dating to 1924, and an online service request form.”
What would change it
Where the assistant found the answer on another site and not on this one.
The market answer used Banner’s explicitly stated 24/7 emergency HVAC service as a reason to recommend it; your homepage also says 24/7 emergency service, so this particular distinction is no longer a gap in the current site.
https://bannerfuel.com/furnace-repair-service/The market answer used Banner’s 1924 Spokane history; your site says you have served the region since 1986, a shorter history that is still clearly stated.
https://bannerfuel.com/about-us/
Pages the assistant read
What it opened on this company's own site before answering.
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