Who it picked instead
The company the assistant picked most often in Stirling.
Stirling Plumbers
Picked first in 4 of 6, picked in 4 of 6 · 4.9 stars on Google from 178 reviews
“It publishes Gas Safe credentials, 24-hour emergency call-outs, free installation estimates and a 4.9 Google rating from 178 reviews.”
What would change it
Where the assistant found the answer on another site and not on this one.
The homepage promises a 24-hour response to queries, while Stirling Plumbers explicitly advertises 24-hour emergency call-outs for heating failures.
https://www.stirlingplumbers.co.uk/contact/Heat Plan Scotland offers a free survey and fixed installation price but does not state that the estimate is free on its boiler installation page; Stirling Plumbers explicitly offers free estimates.
https://www.stirlingplumbers.co.uk/heating-services/Heat Plan Scotland’s pages read did not show its Google review count or rating; Stirling Plumbers publishes 4.9 stars from 178 Google reviews.
https://www.stirlingplumbers.co.uk/Heat Plan Scotland’s service page directs customers to contact the company to arrange a boiler service, while Checkatrade Express offered online booking and a displayed £99 price in the market test.
https://www.checkatrade.com/Search/Registered-Gas-Boiler-Engineers/in/Stirling
Pages the assistant read
What it opened on this company's own site before answering.
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