Who it picked instead
The company the assistant picked most often in Prestonpans.
The Edinburgh Boiler Company
Picked first in 4 of 6, picked in 5 of 6
“It advertises same-day and emergency boiler repairs, online booking, and published repair and installation prices.”
What would change it
Where the assistant found the answer on another site and not on this one.
The market research verified same-day and emergency repair claims on the competitor's repair page; the lead's website could not be read to verify equivalent claims.
https://theedinburghboilercompany.com/services/boiler-repairs/The competitor's service page offers online booking with selectable dates and times; I found no verifiable online booking flow for the lead.
https://theedinburghboilercompany.com/services/boiler-servicing/The competitor publishes example installation prices; I found no verifiable prices for the lead.
https://theedinburghboilercompany.com/
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