Who it picked instead
The company the assistant picked most often in London.
WPJ Heating
Picked first in 3 of 6, picked in 4 of 6 · 4.6 stars on Google from 388 reviews
“The market brief cited its published London boiler cost guide, 10-year installation guarantees, employed Gas Safe engineers, and online service booking.”
What would change it
Where the assistant found the answer on another site and not on this one.
WPJ's market evidence included 10-year installation guarantees; Gas Weiss lists a two-year manufacturer warranty for new boilers.
https://wpjheating.co.uk/how-much-does-a-boiler-cost-in-london-a-complete-guide/WPJ's boiler service page supports appointment booking online; Gas Weiss's service page asks customers to call or email for a quote and offers a request form.
https://wpjheating.co.uk/boiler-service-london/WPJ publishes a London boiler replacement cost guide; Gas Weiss lists a starting boiler price but not a London cost guide.
https://wpjheating.co.uk/how-much-does-a-boiler-cost-in-london-a-complete-guide/
Pages the assistant read
What it opened on this company's own site before answering.
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