Who it picked instead
The company the assistant picked most often in London.
WPJ Heating
Picked first in 3 of 6, picked in 4 of 6 · 4.6 stars on Google from 388 reviews
“Picked in 4 of 6 questions (first in 3) for a fixed £120+VAT boiler service with online appointment booking, a published 2026 London boiler cost guide, 10 year install guarantees and 388 Google reviews.”
What would change it
Where the assistant found the answer on another site and not on this one.
A plain automated fetch of fdplumbing.co.uk (including robots.txt) returned a SiteGround captcha redirect (header 'sg-captcha: challenge'), so the site's text cannot be read by an assistant.
https://wpjheating.co.uk/WPJ's service page shows a fixed price and an online appointment form. FD's rates page (seen only as a Google snippet) lists boiler service at £120 to £160 and £190 for a combined service and gas certificate, but the page itself was unreadable to me.
https://wpjheating.co.uk/boiler-service-london/WPJ has 388 Google reviews at 4.6. FD has 224.
https://wpjheating.co.uk/
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