Who it picked instead
The company the assistant picked most often in Ottawa.
Francis Home Environment
Picked first in 5 of 6, picked in 6 of 6 · 4.9 stars on Google from 6904 reviews
“Its pages state 24/7 repair with no after-hours charge, same-day repairs, flat-rate upfront quotes and online booking, and it has 6,900+ Google reviews at 4.9.”
What would change it
Where the assistant found the answer on another site and not on this one.
Competitor states same-day repairs on its repair pages; the lead's 15-minute reply and 2-hour arrival promise appears only on the why-choose-us page, and the furnace page says just '24/7 emergency support'.
https://www.francishome.ca/heating/furnace-repair/Competitor shows financing from $43 a month and online booking; the lead's pages read show a Request a Quote form and no company financing (only government rebate and loan programs).
https://www.francishome.ca/Competitor promises flat-rate upfront quotes; the lead says 'no hidden fees' but its maintenance plan page says 'Contact us for price details' and no repair or diagnostic price is shown.
https://www.francishome.ca/cooling/ac-repair/
Pages the assistant read
What it opened on this company's own site before answering.
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