Who it picked instead
The company the assistant picked most often in Ottawa.
Francis Home Environment
Picked first in 5 of 6, picked in 6 of 6 · 4.9 stars on Google from 6904 reviews
“Its pages state 24/7 repair with no after-hours charge, same-day repairs, flat-rate upfront quotes and online booking, and it has 6,900+ Google reviews at 4.9.”
What would change it
Where the assistant found the answer on another site and not on this one.
robots.txt reads 'User-agent: * / Disallow: /', which tells every crawler, including AI assistants, to stay out of the whole site.
https://www.francishome.ca/The homepage HTML has no title, description or body text until JavaScript runs, and inner pages (/about, /services, /contact, /products) return 404 'Cannot GET' when opened directly, so only the homepage shell can be fetched.
https://www.francishome.ca/about/Competitor states same-day repairs, flat-rate upfront quotes and no after-hours charge in plain text; the lead's rendered pages claim 24/7 no-heat service and 'upfront pricing' but give no response time or price.
https://www.francishome.ca/cooling/ac-repair/
Pages the assistant read
What it opened on this company's own site before answering.
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