Who it picked instead
The company the assistant picked most often in Ottawa.
Francis Home Environment
Picked first in 5 of 6, picked in 6 of 6 · 4.9 stars on Google from 6904 reviews
“Its pages state 24/7 repair with no after-hours charge, same-day repairs, flat-rate upfront quotes and online booking, and it has 6,900+ Google reviews at 4.9.”
What would change it
Where the assistant found the answer on another site and not on this one.
No phone number or email appears on the homepage (confirmed in a browser), furnaces, heat pumps or terms pages, although the furnace page claims '24/7 emergency service'; the only contact routes are a web form and a client portal.
https://www.francishome.ca/heating/furnace-repair/Competitor states same-day repairs and flat-rate upfront quotes; the lead's pages say nothing about response time and show only 2022 install averages ($4,267 for a furnace, $6,324 for a hybrid heat pump).
https://www.francishome.ca/about/The site footer reads '© 2022' and the copy is written around installs, so an assistant sees little current repair or service information.
https://www.francishome.ca/cooling/ac-repair/
Pages the assistant read
What it opened on this company's own site before answering.
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