Who it picked instead
The company the assistant picked most often in Ottawa.
Francis Home Environment
Picked first in 5 of 6, picked in 6 of 6 · 4.9 stars on Google from 6904 reviews
“Its pages state 24/7 repair with no after-hours charge, same-day repairs, flat-rate upfront quotes and online booking, and it has 6,900+ Google reviews at 4.9.”
What would change it
Where the assistant found the answer on another site and not on this one.
Competitor states same-day repairs and no after-hours charge; the lead's pages say '24/7 Professional HVAC Repairs' with no response time and no after-hours pricing.
https://www.francishome.ca/heating/furnace-repair/Competitor shows financing from $43 a month; the lead's pages read mention no financing and its only price is a limited-clearance Napoleon fireplace at $3,999 installed.
https://www.francishome.ca/Competitor has online booking buttons; the lead has a request form with a preferred date and time, and the About page shows animated counters (years in business, projects) that read as 0 without JavaScript.
https://www.francishome.ca/maintenance-plans/
Pages the assistant read
What it opened on this company's own site before answering.
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