Who it picked instead
The company the assistant picked most often in Markham.
Markham Heating & Air Conditioning
Picked first in 2 of 6, picked in 5 of 6 · 4.9 stars on Google from 124 reviews
“The market test cited its family ownership since 1983, furnace service for most makes and models, annual maintenance and online booking.”
What would change it
Where the assistant found the answer on another site and not on this one.
Markham Heating states it has been family-owned and operated since 1983; the iCare pages read do not give a founding year or family ownership story.
https://markhamheating.com/Markham Heating's furnace page links to online service booking; iCare's contact page has a message form and a best-time-to-contact field, not a direct appointment calendar.
https://markhamheating.com/furnaces/
Pages the assistant read
What it opened on this company's own site before answering.
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