Who it picked instead
The company the assistant picked most often in Rochester.
Isaac Heating & Air Conditioning
Picked first in 4 of 6, picked in 5 of 6 · 4.8 stars on Google from 8343 reviews
“The market research cited its 24/7 emergency furnace service, online scheduling, broad residential services, and upfront pricing.”
What would change it
Where the assistant found the answer on another site and not on this one.
Isaac’s furnace repair page specifically advertises 24/7 emergency furnace service in Rochester; the Nichols pages read do not make that furnace-specific emergency claim.
https://www.isaacheating.com/rochester/heating/furnaces/repair/Isaac advertises upfront pricing; Nichols says honest pricing but does not explain when a homeowner gets a written repair price.
https://www.isaacheating.com/
Pages the assistant read
What it opened on this company's own site before answering.
Claim this page
Run this company's own site through the questions its customers ask, every month, and see what the assistants saw.
Get your free reportWant to know why they pass on you?
We run the questions your customers ask against your business every month and show you what the assistants saw.
Get your free report