Who it picked instead
The company the assistant picked most often in Rochester.
Isaac Heating & Air Conditioning
Picked first in 4 of 6, picked in 5 of 6 · 4.8 stars on Google from 8343 reviews
“The market research cited its 24/7 emergency furnace service, online scheduling, broad residential services, and upfront pricing.”
What would change it
Where the assistant found the answer on another site and not on this one.
Isaac’s homepage states upfront pricing and offers online scheduling; Hawn’s pages read do not explain upfront repair pricing or provide a comparable online booking path.
https://www.isaacheating.com/Isaac’s market answer was supported by an explicit Rochester furnace repair page; Hawn has a furnace repair page but does not state an appointment window or same-week availability.
https://www.isaacheating.com/rochester/heating/furnaces/repair/
Pages the assistant read
What it opened on this company's own site before answering.
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