Who it picked instead
The company the assistant picked most often in Reno.
Sierra Air
Picked first in 3 of 6, picked in 6 of 6 · 4.8 stars on Google from 4527 reviews
“Its market answer cited same-day repair, NATE certification, upfront pricing and a much larger review count.”
What would change it
Where the assistant found the answer on another site and not on this one.
Sierra Air's market answer cites NATE-certified technicians; the Mountain West pages reviewed describe certified technicians but do not identify NATE.
https://sierraair.com/heating/furnace-repair/The market answer used Sierra Air's 4,500-plus Google reviews as a proof point; Mountain West's homepage shows more than 350 reviews, a much smaller count.
https://sierraair.com/
Pages the assistant read
What it opened on this company's own site before answering.
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