Who it picked instead
The company the assistant picked most often in Bloomington.
Bloomington Heating & Air
Picked first in 5 of 6, picked in 6 of 6 · 5 stars on Google from 1097 reviews
“It was picked for its local Bloomington base, emergency phone line, online booking, and transparent pricing.”
What would change it
Where the assistant found the answer on another site and not on this one.
The competitor is based in Bloomington; LaSalle's home and about pages describe its headquarters as Burnsville.
https://www.bloomingtonheating.com/about/The competitor has a visible Book Online option on its furnace services page; LaSalle's scheduling pages use embedded forms.
https://www.bloomingtonheating.com/heating-services/furnaces/The competitor explicitly says it provides transparent, upfront pricing before heating repair work begins; LaSalle's furnace page says it estimates cost after an assessment but does not describe a written upfront price guarantee.
https://www.bloomingtonheating.com/heating-services/heating-repair/
Pages the assistant read
What it opened on this company's own site before answering.
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