Who it picked instead
The company the assistant picked most often in Bloomfield Hills.
Sun Heating & Cooling
Picked first in 6 of 6, picked in 6 of 6 · 4.7 stars on Google from 972 reviews
“It serves Bloomfield Hills, advertises 24/7 emergency service, and describes its experience, service range, scheduling, and financing.”
What would change it
Where the assistant found the answer on another site and not on this one.
The market record favored Sun partly for its specific 24/7 emergency and parts availability claims; Carter's current site also claims 24/7 emergency service and stocked trucks, but this evidence was not captured in the market record.
https://www.sunheating.com/heating-repair/Carter's current homepage offers online scheduling, but the market record said the reviewed homepage directed customers to call rather than showing online booking.
https://www.sunheating.com/
Pages the assistant read
What it opened on this company's own site before answering.
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