Who it picked instead
The company the assistant picked most often in Ann Arbor.
J&K Heating & Cooling
Picked first in 5 of 6, picked in 5 of 6 · 5 stars on Google from 652 reviews
“Its Ann Arbor page advertises same-day service and 24/7 emergency response, and the market record cites upfront pricing and 652 Google reviews.”
What would change it
Where the assistant found the answer on another site and not on this one.
The market record says J&K explicitly lists upfront pricing and 652 Google reviews on its Ann Arbor page; Horton’s Ann Arbor page does not show a review count or prominently state upfront pricing.
https://jkheat.com/service-areas/ann-arbor-mi/
Pages the assistant read
What it opened on this company's own site before answering.
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