Who it picked instead
The company the assistant picked most often in Denver.
Done Plumbing, Heating, Cooling & Electric
Picked first in 5 of 6, picked in 6 of 6 · 4.7 stars on Google from 4676 reviews
“Its furnace page promises same-day service, 24/7 response, stocked trucks and upfront flat-rate pricing.”
What would change it
Where the assistant found the answer on another site and not on this one.
Done says technicians carry common furnace repair parts and aim to complete many repairs on the first visit; Roots' furnace page does not describe truck stock or first-visit repair capability.
https://itsdone.com/heating/furnace-repair/Done describes its flat-rate quote process before work starts; Roots says upfront estimates are available but does not explain how a furnace repair price is approved.
https://itsdone.com/heating/furnace-repair/
Pages the assistant read
What it opened on this company's own site before answering.
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