Who it picked instead
The company the assistant picked most often in Calgary.
Action Furnace
Picked first in 4 of 6, picked in 6 of 6 · 4.8 stars on Google from 8591 reviews
“Guarantees repairs (Fixed Right or It's Free), quotes an all-inclusive upfront price and offers 0% financing, with 8,591 Google reviews.”
What would change it
Where the assistant found the answer on another site and not on this one.
The 5 year guarantee shows up only inside a customer review on the furnace page; Action states its repair guarantee as its own headline.
https://actionfurnace.ca/calgary/furnace-repair/TipTop says 'upfront pricing with no hidden fees' but shows no numbers; Action promises an all-inclusive upfront cost and a no-surprise guarantee.
https://actionfurnace.ca/Only a contact form and phone number; Action has a Book Now form with a service picker.
https://actionfurnace.ca/
Pages the assistant read
What it opened on this company's own site before answering.
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